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Monday, 23 October 2017

Important PSA: Covergirl's Slogan is No Longer "Easy, Breezy, Beautiful Covergirl

The brand's relaunch is commencing with a film called Made In The Mirror highlighting current Covergirls Issa Rae, Ayesha Curry, Katy Perry, Maye Musk, wellness mentor Massy Arias and expert bike racer Shelina Moreda.

COVERGIRL

"In driving the relaunch, we began with the knowledge that individuals never again take a stab at a solitary standard of excellence, however utilize cosmetics as an instrument for self-articulation and individual change," says Ukonwa Ojo, the SVP of COVERGIRL. "COVERGIRL has dependably been comprehensive and is known for pushing the limits of being wonderful, which implies we have an obligation to raise how we interface and speak with individuals. This is greater than another battle or a slogan. We would like to start a provocative discourse that movements social suppositions about when, where, how and why individuals wear cosmetics."

Covergirl will look a ton changed beginning today, with an all out upgrade of each item coming in 2018. The main item including the new logo just dropped, a mascara called Peacock Flare. The light and breezy recipe gives normal looking lashes with huge amounts of partition, and it doesn't hurt that the handle is squishy and agreeable to hold.

SHOP

You can watch Made In The Mirror over on Covergirl's (likewise new) site—and keep your eyes peeled for the new items hitting stores right on time one year from now. Spoiler caution: the stylish, glittery, formed and-heated items you've been longing for at the drugstore will soon be a reality."

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